How to Make Money Publishing Blog Posts Using Blogger.com

How to Make Money Publishing Blog Posts Using Blogger.com

Starting a blog on Blogger.com (a free blogging platform owned by Google) can be a great way to express your thoughts, share knowledge, or even make money. While it takes effort to turn your blog into a revenue stream, it's achievable with the right strategies. Here’s a comprehensive guide to help you monetize your blog using Blogger.

Step 1: Set Up Your Blogger Blog

Before you can make money, you need a blog. Blogger.com is beginner-friendly, making it an ideal platform for those new to blogging.

Steps to create a blog:

1. Visit Blogger.com.
2. Sign in with your Google account.
3. Click on “Create New Blog.”
4. Choose a blog title, URL, and template.
5. Customize your blog’s layout and theme to make it visually appealing.

Having a professional-looking blog helps to attract more readers, which is essential for monetization.

Step 2: Choose a Niche

To make money, your blog should focus on a specific niche that attracts a target audience. Common blog niches include:

• Personal finance
• Health and fitness
• Technology
• Travel
• Food and recipes
• Parenting
• Lifestyle

Choose a niche that you’re passionate about and knowledgeable in. This helps you create consistent, quality content that builds authority in your field.

Step 3: Create Valuable Content

Once your blog is up and running, the next step is to create valuable content. High-quality blog posts attract readers and keep them engaged. Some tips for crafting content:

• Write for your audience: Understand their needs, problems, and questions. Create content that addresses those.
• SEO Optimization: Use relevant keywords to improve your blog’s visibility on search engines like Google. Tools like Google Keyword Planner and Ubersuggest can help you find keywords.
• Engage your readers: Use a conversational tone, ask questions, and invite comments. Engaged readers are more likely to share your blog and become regular visitors.
• Posting consistently is crucial—ideally, start with two to three posts per week.

Step 4: Apply for Google AdSense

One of the most common ways to monetize a Blogger site is through Google AdSense. AdSense displays ads on your blog, and you earn money when visitors view or click on them.

Steps to apply:

1. Once you have enough quality content (at least 10–15 posts), navigate to the "Earnings" section of your Blogger dashboard.
2. Click on “Apply for AdSense.”
3. Fill out the required information and submit your application.

AdSense Approval Requirements:

• A fully developed blog with original content.
• Your blog should adhere to AdSense policies (no prohibited content such as adult material, copyrighted content, etc.).
• Attract a reasonable amount of traffic before applying, as Google is more likely to approve blogs with a steady stream of visitors.
• Once approved, ads will automatically display on your blog, and you’ll start earning money.

Step 5: Affiliate Marketing

Affiliate marketing is another lucrative way to make money through Blogger. This involves promoting products or services on your blog and earning a commission when readers make a purchase through your referral links.

How to start affiliate marketing:

1. Join affiliate programs such as Amazon Associates, ShareASale, or Commission Junction.
2. Write product reviews, tutorials, or recommendations that are relevant to your niche.
3. Insert affiliate links within your posts. Be transparent with your audience by including a disclosure about using affiliate links.

For example, if your blog is about fitness, you can recommend gym equipment, supplements, or workout gear and earn commissions from purchases.

Step 6: Offer Sponsored Posts

As your blog grows in popularity, you can make money by writing sponsored posts. Companies may pay you to review their products or services, or to simply mention them in your content.

To attract sponsorships, make sure your blog:

• Has a professional layout and quality content.
• Shows consistent traffic with engaged readers.
• Demonstrates influence in your niche.

You can reach out to brands directly or join networks like FameBit or Blogvertise to connect with potential sponsors.

Step 7: Sell Digital Products or Services

Once your blog has built up a solid readership, consider selling your own digital products or services to your audience. Some options include:

1. E-books: If you’re an expert on a topic, write an e-book and sell it through your blog.
2. Online courses: Teach your readers skills like photography, cooking, or financial management.
3. Freelance services: Offer writing, graphic design, or consulting services.

Use Blogger's easy integration with payment platforms like PayPal to sell directly from your site.

Step 8: Build an Email List

Building an email list allows you to retain your audience and promote your blog posts, products, or affiliate links directly. Use tools like Mailchimp or ConvertKit to create opt-in forms and send newsletters.

An email list can help you maintain a steady traffic flow and increase conversions for your affiliate products or services.

Step 9: Promote Your Blog

To make money, you need to attract a steady stream of visitors to your blog. Here are some strategies for promoting your blog:

1. Social media: Share your blog posts on Facebook, Twitter, Instagram, and Pinterest to drive traffic.
2. Guest blogging: Write guest posts for other blogs in your niche to tap into their audience.
3. Collaborations: Partner with other bloggers or influencers for content swaps or joint ventures.
4. Search engine optimization (SEO): Continuously optimize your blog posts for search engines to rank higher and attract organic traffic.

Step 10: Track Your Earnings and Traffic

Lastly, track your blog’s performance using tools like Google Analytics. This will help you:

1. Monitor visitor traffic and page views.
2. Identify which posts and affiliate links are generating the most revenue.
3. Adjust your strategy based on what’s working and what’s not.
4. Keeping an eye on your metrics will help you scale up your earnings over time.

Conclusion

Monetizing a blog on Blogger.com is very achievable, especially with multiple revenue streams such as Google AdSense, affiliate marketing, sponsored posts, and selling digital products. Focus on creating valuable content and growing your audience, and with time and effort, your blog can become a profitable venture.

Let us know how this content impact you in the comment section.

By Apezan Fabian